Jacqui Mariano Psychology of Colour: Commercial Vinyl Choices for Different IndustriesΒ
Have you ever walked into a restaurant and felt instantly energised by the vibrant red walls? Perhaps the calming blue hues of a doctor’s office have put you at ease while waiting for an appointment.
Colour, it turns out, is much more than just aesthetics. It’s a powerful tool that can influence our emotions, behaviour, and perception.
For businesses, this means choosing the rightβ―commercial vinylβ―flooring colour can have a significant impact on your business. From boosting customer engagement to creating a relaxing environment, the psychology of colour is essential in achieving your desired outcome.
RetailΒ
Red screams “energy” and “excitement.” It’s ideal for capturing attention and driving impulse purchases. Imagine the vibrant red aisle carpets used by supermarkets to entice shoppers to explore their offerings.
For high-end retail stores, white and greys represent cleanliness, simplicity, and purity. It can make a space look larger and is a versatile backdrop for showcasing products.
HealthcareΒ
Yellow evokes happiness and optimism, making it well-suited forβ―hospitalβ―waiting rooms and lobbies to ease patient anxiety. For example, many paediatric clinics employ yellow flooring to create a cheerful and friendly atmosphere for young patients.
Blue is also a go-to choice for doctor’s offices and treatment rooms as it signifies trust and security. The calming effect of blue promotes relaxation, reduces stress, and contributes to a positive patient experience.
Hospitality
Green represents growth and harmony, creating a sense of balance and tranquillity. Green is ideal for hotel lobbies and spa treatment rooms, allowing guests to unwind and de-stress.
Purple, on the other hand, signifies luxury and sophistication, perfect for creating an upscale and inviting atmosphere. Many high-end restaurants and bars utilise purple flooring to elevate the dining experience and convey exclusivity.
Finance & Technology
Black is popular for corporate offices and financial institutions as it exudes power and sophistication. It conveys professionalism and stability and instils confidence in clients and customers.
Moreover, white signifies purity and cleanliness, ideal for creating a modern and minimalist aesthetic in tech startups and co-working spaces. It fosters a sense of clarity and focus and promotes productivity and innovation.
Education
Blue promotes concentration and learning, making it a wise choice for classrooms and libraries. The calming effect of blue allows students to focus on their studies and retain information effectively.
Orange exudes warmth and enthusiasm, perfect for creating a welcoming and inviting environment. Many childcare centres and educational institutions utilise orange flooring to foster creativity and playfulness.
Meanwhile, green is ideal for learning environments, encouraging exploration and hands-on activities. It stimulates collaboration and promotes a positive learning environment.
Of course, the best colour of commercial vinyl for your business will depend on your specific goals, target audience, and brand identity. Consider your industry’s expectations, your company’s values, and the atmosphere you want to cultivate.
The beauty of vinyl flooring is its versatility. It’s durable, easy to maintain, and comes in several striking colours and textures. Unleash your inner artist and let the colours speak for your brand!
